Paradigm SHIFTDeliversThree New Earbuds for High-End Audio Quality Sound with Hip,Comfortable Designs and Sport Ear Hooks

New earbuds and sport ear hooks can be purchased using new shopping cart function available on the Paradigm SHIFTwebsite or from dealers nationwide. 

Las Vegas, NV –International CES 2011 – January 10-13 – Venetian 30-336 – ParadigmSHIFT™ by Paradigm Electronics Inc., an international leader in speaker design and manufacturing, announces three new earbuds engineered in the company’s Canadian factory as well as a pair of Sport EarHooks manufactured in-house. With 30 years of sound research, development and manufacturing behind it, the Paradigm brand is synonymous with high quality audio at a valueprice. Paradigm SHIFT follows the same objective, creating high-quality earbuds that replicate the sound of their high-end speaker lines.

Unlike most other speaker and headphone manufacturers, Paradigm has its own audio research and development facility, complete with a36,000-cubic-foot anechoic chamber for taking accurate sound measurements. The company also has multiple double blind listening rooms used to test every product. Specifically for earbuds and personal audio products, Paradigm SHIFTemploys an advanced head and torso “manikin” that acts as a human simulator,measuring the sonic properties while helping with ergonomic design andfrequency response adjustments. The SHIFT team has affectionately named their manikin, Angelina. Paradigm applies the same stringent sonic testing and quality control on SHIFT earbuds as on its flagship Paradigm Reference speakers.SHIFT earbuds are critically tuned to Paradigm’s three main speaker lines: Monitor, Studio and Signature. Models are stepped in the depth and degree of bass offered.

Designed for portable personal audio, PC and gaming, the E1, E2m and E3m earbuds werebuilt for comfort without sacrificing performance. Bass performance is enhancedby a rigid connection between the tip and actual earbud, lessening the loss oflow frequencies. All three are available in black and white finishes andfeature an air tight seal for superb noise isolation, three sizes of tips forears of all sizes, a tangle-resistant 1.2 meter cord and a padded travelcase/pouch for protection. The E2m and E3m models also feature an in-line remote and microphone that allow users to pause and play music as well as answer and disconnect telephone calls with one click. Available as an optional accessory (sold separately) is a pair of Sport Ear Hooks in a one-piece,comfy-curve molded polymer designed and manufactured in-house. Made for ParadigmSHIFT earbuds, new sport ear hooks sit snug around your ear even during the most intense physical activity.

“We’ve taken every possible step to ensure the new Paradigm SHIFT earbuds stand out inthe over-crowded, over-hyped world of personal audio,” said Mark Aling directorof marketing for Paradigm SHIFT. “We feel earbuds should sound as good as theylook. Considering the depth of research and expertise put into performance,aesthetics and comfort, Paradigm SHIFT will quickly earn its place as an elitebrand, inspiring a new generation of audio enthusiasts.”

ParadigmSHIFT earbuds are available from select dealers throughout North America andalso direct from the Paradigm SHIFT website: www.paradigm.com/shift, from the new shopping cart function. Music lovers can find SHIFT products at local audio /video specialty stores by using the Paradigm dealerlocator and contacting the closest representative. Sport Ear Hooks will beavailable soon through the same distribution channels.

SPECIFICATIONS
E1 – Critically tuned to Paradigm’s MonitorSeries 7 speakers. Drivers:8-mm super-neodymium Sensitivity:103 dB FrequencyResponse: 10 Hz – 18 kHz US FMVis $49.99/ea

E2m – Critically tuned to Paradigm’s high-end ReferenceStudio speakers, the E2m are a two-piece sealed construction. Drivers:8-mm super neodymium Sensitivity:104 dB FrequencyResponse: 10 Hz – 19 kHz USFMV is $99.99/ea

E3m– Critically tuned toParadigm’s ultimate high-end Reference Signature speakers, the E3m arecrafted from one-piece CNC precision-machined aluminum. Drivers:8-mm super-neodymium Sensitivity:105 dB FrequencyResponse: 8 Hz – 19 kHz USFMV is $129.99/ea

The estimated US FMV of the Sport Ear Hooks is $12/pr and will be available winter2012.

For more information on Paradigm SHIFT, please visit www.paradigm.com/shift

ABOUT PARADIGMSHIFT SHIFT is audio for theway you play today. SHIFT is a new brand for a new generation of customers.SHIFT is focused, forward-thinking and FUN! Through new categories that includepowered speakers, earbuds (and in the near future, over-ear headphones, gamingheadsets and more!) it responds to the radical shift in the way people arelistening to audio, in particular, the global shift to listening to musicthrough portable devices. Building on Paradigm’s 30 years of sound innovation,SHIFT products will demonstrate that every audio experience is better withbetter sound. And suddenly a whole new generation is listening.

ABOUT PARADIGM Innovative design,advanced materials, in-house manufacturing, and state-of-the-art engineeringhave made Paradigm an international leader in speaker design. With more than250 industry awards for audio excellence and numerous rave reviews from aroundthe world, Paradigm is committed to maintaining its place at the leading edgeof speaker design.www.paradigm.com