Mimoco Expands Product Line at CES with Co-Branded MIMOMICRO™ Card Readers & Drives

Mimoco's New Versatile Miniature Storage Devices Feature a Sculpted Vehicle and Characters in Star Wars™ and DC Universe™ Form  

(Las Vegas, January 10, 2012) - Mimoco (www.mimoco.com), renowned makers of the MIMOBOT® line of character-based designer USB flash drives, has unveiled a new product line of fashionable personal data storage devices called MIMOMICRO™. The MIMOMICRO™ product line can best be described as a smaller, more versatile evolution of the MIMOBOT® collection. Not only can MIMOMICRO™ be used as a USB flash drive with interchangeable microSD memory cards, but it also functions as a microSD card reader to transport data between mobile phones, tablets, e-readers, digital cameras, and mp3 players to one's computer.

MIMOMICRO™ boasts three dimensional sculpted characters and the first in a series of vehicles. MIMOMICRO's cap-free design with flip-out USB plug also includes a built-in keychain and LED indicator light. Measuring a mere 1.6" H x 1.0" W in its compact form factor, MIMOMICRO™ lives up to its name.

Launching in March, the first two MIMOMICRO™ collections include a crop of designs from Star Wars, including Darth Vader, Yoda, C-3PO, Chewbacca, and the Millennium Falcon along with characters from DC Comics including Batman, Superman, and Wonder Woman.

"As the pioneers in the licensed flash drive marketplace, Mimoco is excited to unveil our first new product line to build upon the success of our popular MIMOBOT platform. MIMOMICRO leverages compatibility with both USB and microSD enabled memory devices and taps into the growing usage of mobile memory solutions," said Evan Blaustein, CEO of Mimoco.

"We're thrilled to introduce our new co-branded product alongside licensing partners Lucas Licensing and Warner Bros. Consumer Products," Blaustein added. "MIMOMICRO gives our customers the ability to select and upgrade their favorite characters' memory capacity and an easy way to transfer data from mobile devices to computers."

MIMOMICRO™ will be available for purchase in March 2012 at select retailers worldwide and at Mimoco.com. Print-ready images can be downloaded from: http://files.mimoco.com/press/mimomicro_1201_04.zip

 All related characters and elements are trademarks of and © DC Comics. (s12) Lucasfilm, Star Wars™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM and © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

About Mimoco®
Boston-based design house Mimoco® fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT® and MIMOMICRO™ USB flash drive and card reader lines include original characters and licenses from Star Wars™, Hello Kitty®, Transformers®, and DC Comics®, to pop-artists like tokidoki®, David Horvath, and FriendsWithYou. MIMOBOT USB flash drives are available in up to 64GB capacities, are Mac and Windows compatible, and include preloaded bonus Mimory™ content. Learn more at www.mimoco.com.