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A teenage relationship begins with a changed Facebook status
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Texting on the phone is great, but nothing beats meeting face-to-face
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Same needs but different social tools
How do teenagers prefer to communicate and socialize with each other? At Ericsson (NASDAQ:ERIC), we think their behavior has important implications for the future of devices and technology.
Between June and November 2011, Ericsson ConsumerLab carried out research into what those implications will be.
"Behaviors
are dynamic, and shift as people enter different life stages. As they
get older, teenagers start to use communication tools in the same way as
adults. They will continue to use 'their' tools such as texting,
Facebook and video chat, but at the same time, they understand the need
to use voice and e-mail as they move into the next stage of their
lives," said Ann-Charlotte Kornblad, Senior advisor at Ericsson
ConsumerLab.
The
survey shows that the common usage of texting and Facebook has changed
the dynamics of teenage dating. The biggest changes can be seen in the
courting process, where the goal is to ask the other person out on a
date. However teenagers still meet potential romantic partners
face-to-face.
