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Thursday, February 9, 2012

New Sony Walkman B170

Feel the bass with new Walkman® B170

20 January 2012
Light, colourful MP3 player with quick-charge battery
    Walkman B170-color range
  • Pumping beats with Bass Boost button
  • Quick 3 minutes battery charge gives 90 minutes playback
  • Clip attaches Walkman® to belt or clothes
  • Easy drag and drop music transfers
  • Built-in USB connects Walkman® to PC, hi-fi or car stereo
Get ready to really feel the music with the colourful Walkman® B170 Series of MP3 players from Sony.




Weighing just 28g, new Walkman® B Series is small and light enough to take anywhere: but don’t be deceived by its tiny size. Press the Bass Boost button and you’ll be blown away by rich, pumping low-end. And to show where you’re coming from, there’s a colour-matched LED that pulses in time with the music.
When you’re in a hurry, 3 minutes charging time gives enough battery power for 90 minutes listening. Fully charged, Walkman® B Series lets you listen non-stop for 18 hours1 – plenty for the longest commute or an overnight break.


You won’t want to keep other people in the dark about your favourite MP3 player. Walkman® B Series features a chunky clip that attaches to a belt, bag strap or clothing to show off your style.
It’s easy to load up with your favourite songs. Walkman® connects directly to any Windows2 PC via its built-in USB port with no extra cables required. Copying files is a simple drag-and-drop process, with no need to install any file transfer software. You can also connect Walkman® to a compatible hi-fi or car stereo3 and enjoy direct playback.
Looking for the right song to fit your mood? ZAPPIN™ search technology scans through your music collection, previewing a snatch of each track without menus or playlists. Hear a track you like and press the ‘ZAP’ button again to hear the whole song.
Extra refinements include an on-board equalizer to sculpt your sound, plus a voice recorder that’s perfect for grabbing spontaneous thoughts, notes and ideas.
The new Walkman® B170 Series of MP3 players by Sony are available in a choice of 2GB or 4GB capacities from January 2012.

Notes to editors


1 With Power Save Mode set to "Save ON Super", LED set to "LED OFF", Equalizer/Bass not in use, playback at MP3 128kbps.
2Supported OS: Windows XP, Windows Vista, Windows 7.
3 Direct playback of music files stored on Walkman® requires compatible device with USB mass storage management function and ripping and/or up-streaming function.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
WALKMAN is a registered trademark of Sony Corporation.
Microsoft, Windows and the Windows logo are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
Technical specifications

NWZ-B170 series
Capacity (approx. number of songs, with MP3 files at 128 kbps)
NWZ-B173/B173F: 4GB
(approx. 970 songs)
NWZ-B172/B172F: 2GB
(approx. 440 songs)
Audio file formats
MP3; WMA (non-DRM)
Display
3-line LCD
Music play modes
Normal / Repeat All / Repeat 1 Song / Repeat Shuffle All
/ ZAPPIN™ Short/Long
Other functions
Bass boost with colour matching power illuminator; 5-band Equalizer; Direct USB connection to PC with drag-and-drop file transfer; Voice Record; (B172F/B173F only: FM tuner with FM Record)
Charge time (via USB)
Partial charge for 90 minutes playback in approx. 3 minutes;
Full recharge in approx. 70 minutes
Battery life
18 hours playback with MP3 files at 128kbps (with Power Save Mode "Save ON Super", LED "LED OFF", equalizer/Bass “off”)
Dimensions (approx. - projecting parts not included)
88.8 x 22.5 x 15.0mm
Weight (approx.)
28g
Supplied accessories
Headphones (MDR-E804YLA), Detachable clip


Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition (HD)television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and 3D HD professional broadcast equipment. Offering a complete end-to-end 3D value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.
Through its long-term football partnerships as an official sponsor of the UEFA Champions League, Official FIFA Partner and global sponsor of the FIFA World Cup™, Sony is inspiring a sense of excitement for the millions of football fans around the world.
For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter
“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners

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