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Friday, October 28, 2011

Eliza Dushku Named Ambassador for 2012 CES Entertainment Matters Program

Fast-Growing Entertainment Matters Program Provides Content-Focused CES Experience for Film, Television and Digital Entertainment Professionals
Arlington, Va., October 27, 2011 – The Consumer Electronics Association (CEA)® announced today that actress Eliza Dushku will join the Entertainment Matters Program as the Entertainment Matters Ambassador at the 2012 International CES®. Back for a second year, Entertainment Matters at CES is designed by and for Hollywood’s film, television and digital communities. Owned and produced by CEA, the 2012 International CES, the world’s largest consumer technology tradeshow, will be held Tuesday, January 10-Friday, January 13, 2012 in Las Vegas, Nevada. As a part of her ambassadorship, Dushku will contribute to Spike TV’s “CES All Access Live” broadcast coverage throughout CES and will also host the network’s exclusive VIP CES party at Tryst Nightclub in the Wynn Las Vegas.

Eliza Dushku rose to fame with her role in Buffy the Vampire Slayer and its spinoff series Angel. She is also well-known for her starring role in the network series, Tru Calling and Dollhouse, as well as roles in films including True Lies, Bring it On, This Boy’s Life, Wrong Turn and Jay and Silent Bob Strike Back. Eliza is a prominent figure in the digital entertainment community, boasting over one million highly engaged Twitter followers, appearing in a number of original digital entertainment series including The Guild, and having appeared in a number of major video games including the lead role in Bethesda Softworks' hit game, Wet, and the most recent entry in Electronic Arts' successful Fight Night franchise.
“We are pleased to have Eliza Dushku join the 2012 International CES as the face of our Entertainment Matters at CES Program,” said Karen Chupka, senior vice president, events and conferences, CEA. “The Hollywood and content community are attending CES in ever larger numbers since they can experience new devices, technologies and platforms in one place, at one event, and see where content will play next. CES’ Entertainment Matters program provides entertainment industry professionals with a customized way to navigate the specific exhibits, conference sessions and events for the Hollywood community.
“I'm honored to be the first Ambassador to the Entertainment Matters program at CES and special contributor to Spike TV’s ‘CES All Access Live’ coverage programming,” said Dushku.  “I'm incredibly fortunate to have great, tech savvy fans who constantly push me to stay ahead of the curve in consumer technology, which I'm very passionate about.  I love going to CES, and I'm excited to now have a real platform to encourage more of my film and television industry colleagues to experience CES."
The 2012 Entertainment Matters at CES Program is sponsored by Variety and Ericsson. The Screen Actors Guild is an associate sponsor of the program. Highlights of Entertainment Matters at the 2012 International CES include:
  • IAWTV Awards: The International Academy of Web Television (IAWTV) is holding its inaugural IAWTV Awards at the 2012 International CES. Those successfully creating entertainment for digital platforms will be celebrated via 33 categories honoring web series and online talent, in front of the camera and behind the scenes. Stay tuned for more information on how to attend the IAWTV Awards.
  • Technology & Engineering Emmy ® Awards: For the sixth consecutive year, the National Academy of Television Arts and Sciences (NATAS) will present the Emmy® Awards for Outstanding Achievement in Engineering /Technical Development beginning at 6:30 p.m. on Thursday, January 12 at The Venetian.
  • Next Generation Program: CES has created an invitation-only, custom experience for Hollywood’s next generation of leaders. We’ve designed the Next Generation Program to introduce this important, highly-networked and influential community of professionals to the CES experience. Request membership by contacting us at or 703-907-7618.
  • Red Carpet Program: The Red Carpet Program is an exclusive, invitation-only VIP program open to a select list of executives, directors, producers and talent. The program is designed to maximize your experience at CES. It's your personal guide to the event that showcases the best in global technology and content. For more information on the Red Carpet Program visit or contact us at or 703-907-7046.
The 2012 CES will feature more than 2,700 global technology companies unveiling the latest consumer technology products and services across 15 major product categories including the latest in audio, automotive electronics, connected home technologies, digital imaging/photography, electronic gaming, entertainment/content and more.
Entertainment industry professionals interested in registering for Entertainment Matters at CES should visit  For more information on the 2012 International CES, visit or for a sneak peek into Spike’s “All Access” special programs.
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online: and Follow CES at and through social media: International CES FacebookInternational CES TwitterDigital Dialogue.
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  • 2012 International CES
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